When I picked two defining words for my business (artistic and personal) I never dreamed that it would have such an effect on both my clients and my attitude.
I recently photographed a wedding but long before the big day I decided to do things a little different. Trying to talk things out on the phone or through e-mail just doesn’t cut it for a wedding. I wanted to get to know my clients so I asked them to pick a restaurant and my wife and I took them out to dinner. It was really nice getting to know them. We talked about whatever came up and I got an idea of what to expect from them and they got an idea of what to expect from me. A few weeks after the dinner we met again for an engagement shoot and that too went really well. Now, they had a really good understanding of what to expect from me. The more you get to know your clients the better photographs you will make.
Weddings are a TON of work and not all the photos I take are "artistic" in nature but they can be personal. I apply these two words to my post processing as well. You would be surprised how defining words can well… define you.
I will be following this same method with all my future clients. Doing things this way allowed me to get to know my clients on a personal level. I would like to think that we are slightly more than passing acquaintances.